The role of corporate communications as an enabler of effective internal communication within a company, has become increasingly more important in today's digital age. This article highlights the shift in the comms department's focus, from solely generating content, to empowering business units to become content creators themselves. Utilizing advanced intranet solutions and purpose-driven communities, physical barriers can be broken down and knowledge can be shared effectively among employees. This approach leads to more authentic and efficient communication, eliminates the need for dedicated "news reporters" within comms, while the ownership of the communication tool now resides with comms (no longer with IT).
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