Excluded by Design: Why Your Deskless Workers Don't Care About Corporate Comms
- Michael Fürer
- May 25
- 1 min read
Your frontline workers aren’t actively fighting your new corporate portal. They just don't care.
It is incredibly easy for deskless workers to ignore a fancy new tech rollout when they were never truly included in the digital communications circle to begin with.
When regional branches are forced to adopt generic technology built for a corporate HQ, the system breaks down. The corporate portal goes unused by the massive deskless majority, and the factory floor continues to run on the "old way" of paper, physical notice boards, word of mouth, or worse: Shadow IT.
It’s time to stop paying the Apathy Tax.
I just published a new article on why generic technology fails the deskless worker, the danger of the "Bring your own device" paradox, and why bridging this gap requires structural engineering, not just another IT consultant.
